Courtesy of the Society for Experiential Graphic Design
Thank You. These may be the two most powerful words in any language. For hospitals, cultural institutions, and other non-profits that rely on generous donors to help build that new research facility or contemporary art wing, saying “thank you” graciously is vital. “Nothing is more important than expressing our thanks to the people who make our programs and facilities possible,” agrees Carey Perloff, artistic director of San Francisco’s American Conservatory Theater, which recently opened a second performance venue in the city. “It’s really important that it be done beautifully and respectfully and with some wit—and also flexibility to add new donors as you grow.”